The Toysrus had these purple roofed display stands in the store since the sets started coming out early this year. A month or so ago I noticed that they added some more signs to the display. New!
That is one purple stand. The same store has a smaller shelf display. LEGO makes a lot of those types of displays. It puts the sets right out where people can see them. I like seeing them and often partisipate in the action feature, at least for the first couple of times I see them. Sometimes they are broken. The Ninjago ones were often broken and occasionally I'd see some small child spinning the figure insanely perhaps hoping that the ninja would fly off the spinner. I'd rather buy Friends sets than Ninjago sets. The animals are cuter.